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Since there is no ask involved, both board members and volunteers will find this to be an enjoyable opportunity to connect with your donors. Three potential pools of phone callers include staff members, board members, and volunteers. You are going to need people to make your phone calls. So get a bigger list than you think you need. If you are not doing regular data maintenance, realize that you may have a lot of bad phone numbers. Scrub out donors who don't have phone numbers listed on their profiles. Come up with a list of roughly as many donors as you're planning to reach.
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You might focus on high value donors, monthly recurring donors, or lapsed donors. (If you haven't been keeping your donors in a database, read this article about why you should.) You create your list based on where you need to boost your fundraising efforts. If you've been keeping records of your donors in a donor database, this should be easy enough to do. The first thing you need for your thank-a-thon is a list of names to call.
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Their gifts are evidence that the extra effort that it took to have a volunteer say thank you really meant something to them. The biggest success is that our donors obviously felt that the personal touch made a difference. Given the cost of the campaign (pizza for 7 over three nights), that is obviously a huge success. In the subsequent 4 months, nearly 250 of those donors gave again, or about 18%, bringing in nearly $20,000. In three days, our volunteers left messages or spoke with roughly 1,350 donors. About 40-50% of the numbers we had in our database were out of date. One issue the volunteers ran into was a significant percentage of bad telephone numbers. We didn't have any board members participating this year because of time conflicts, but we plan on getting them involved next year. The volunteers really enjoyed the experience, and several ended up coming multiple nights in a row. Volunteers came at 6:00 PM, given pizza and instructions, and put on the phones. I originally wanted to do four nights, but we canceled one because it was the night of the national election. I set up a bank of seven phones in an open room, and worked with our volunteer coordinator to ask volunteers to do 3 hour shifts on three different nights. We wanted to reach out to these donors and make them feel special and connected to what we're doing. The acronym that development people use for these kind of donors is "lybunty" (last year but unfortunately not this year).
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I created a list of about 3,000 donors who had given the year before but not in the previous twelve months. Give "Thanks" with a joyful heart!Īt the beginning of the 2018 holiday giving season, the food bank decided to do a thank-a-thon to reconnect with donors who had not given in the previous year.
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They expect checks to come in at the offertory, but rarely do they think of how to show their gratitude for the generosity of the congregation. Sad to say, churches have some of the worse reputations for a lack of gratitude. Organizations send out request letters, emails, and online fundraising appeals, but then do a terrible job of saying thank you. Reconnect with your donors and express your organization's gratitude for their To do a phone campaign without an ask? Phone fundraising campaigns fulfillĭifferent roles than a thank-a-thon. The secret of the thank-a-thon's success is that it doesn't have a traditional "ask."
#Thon mail call license#
MIDDLE-EARTH, THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING, THE LORD OF THE RINGS: THE TWO TOWERS, THE LORD OF THE RINGS: THE RETURN OF THE KING and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.A thank-a-thon is a brief, phone-based fundraising campaign that focuses on a specific category of donors. THE HOBBIT: AN UNEXPECTED JOURNEY, THE HOBBIT: THE DESOLATION OF SMAUG, THE HOBBIT: THE BATTLE OF THE FIVE ARMIES and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc. GW, Games Workshop, Citadel, White Dwarf, Space Marine, 40K, Warhammer, Warhammer 40,000, the ‘Aquila’ Double-headed Eagle logo, Warhammer Age of Sigmar, Battletome, Stormcast Eternals, and all associated logos, illustrations, images, names, creatures, races, vehicles, locations, weapons, characters, and the distinctive likenesses thereof, are either ® or ™, and/or © Games Workshop Limited, variably registered around the world.